OI Shop is a concept store designed to combine clean architecture, calm interiors, and a strong visual identity.

The space features soft curves, custom shelves, and warm, neutral tones. The large oval displays and arch shapes make the layout feel fluid and inviting. A playful ceiling light design adds a modern touch and movement to the space.

Everything, from the architecture to the logo and product packaging, is connected through a minimal and consistent design approach. The bold OI symbol is used throughout to keep the brand clear and recognizable.

This project was a design tryout exploring interior design, branding, and architectural visualization